Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts
Monday, July 12, 2010
Monday, May 24, 2010
Tuesday, April 20, 2010
Wednesday, April 14, 2010
Thursday, March 18, 2010
Wednesday, March 17, 2010
Monday, February 22, 2010
Ages of Social media users
Source: http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Wednesday, February 17, 2010
Monday, February 15, 2010
Friday, February 12, 2010
3 New Studies Show Value of Social Media & Businesses Slow Response
#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking
- 50%: Generating leads
- 45%: Keeping up with the industry
- 44%: Monitoring online conversation
- 38%: Finding vendors/suppliers
#2: Online Forum Users Are Enthusiastic Brand Advocates
- 79.2% of forum contributors help a friend or family member make a decision about a product purchase – compared with 47.6% of non-contributors and 53.8% overall.
- 65% of forum contributors share advice (offline and in person) based on information that they’ve read online – compared with 35% of non-contributors and 40.8% overall.
- 57.7% of forum contributors proactively recommend someone make a particular purchase – compared with 16.9% of non-contributors and 24.9% overall.
#3: Only 47% of Companies Experimenting With Social Media
- 47% of brands are still in the experimental phase, meaning they “exhibit lots of social activity with little connection or integration with each other.”
- 24% are community ghost towns, meaning there is no engagement and very few members with no return visitors.
- 20% show a cohesive strategy and typically had robust engagement tools and multiple activities with an active participation from their community.
- 9% show community overload with multiple messages to the same audience, most likely causing confusion and diluting the message.
Of the 135 communities they examined, only:
- 44 have a community manager. A community manager acts as the face of the community. Without one, there is no cohesive bond between the community sponsors and its members.
- 44 allow social networking. This practice allows community members to connect with each other and find shared interests, thus promoting further connection.
- 35 offer social bookmarking. This best practice gives community members a tool to personalize and aggregate their online experience at the brand’s destination site.
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