Friday, February 26, 2010
Wednesday, February 24, 2010
Monday, February 22, 2010
Ages of Social media users
Source: http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Wednesday, February 17, 2010
Monday, February 15, 2010
Friday, February 12, 2010
3 New Studies Show Value of Social Media & Businesses Slow Response
#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking
- 50%: Generating leads
- 45%: Keeping up with the industry
- 44%: Monitoring online conversation
- 38%: Finding vendors/suppliers
#2: Online Forum Users Are Enthusiastic Brand Advocates
- 79.2% of forum contributors help a friend or family member make a decision about a product purchase – compared with 47.6% of non-contributors and 53.8% overall.
- 65% of forum contributors share advice (offline and in person) based on information that they’ve read online – compared with 35% of non-contributors and 40.8% overall.
- 57.7% of forum contributors proactively recommend someone make a particular purchase – compared with 16.9% of non-contributors and 24.9% overall.
#3: Only 47% of Companies Experimenting With Social Media
- 47% of brands are still in the experimental phase, meaning they “exhibit lots of social activity with little connection or integration with each other.”
- 24% are community ghost towns, meaning there is no engagement and very few members with no return visitors.
- 20% show a cohesive strategy and typically had robust engagement tools and multiple activities with an active participation from their community.
- 9% show community overload with multiple messages to the same audience, most likely causing confusion and diluting the message.
Of the 135 communities they examined, only:
- 44 have a community manager. A community manager acts as the face of the community. Without one, there is no cohesive bond between the community sponsors and its members.
- 44 allow social networking. This practice allows community members to connect with each other and find shared interests, thus promoting further connection.
- 35 offer social bookmarking. This best practice gives community members a tool to personalize and aggregate their online experience at the brand’s destination site.
20 Fast Stats
YouTube
According to Facebook’s internal statistics:
- If YouTube were a country, it would be the third most-populated place in the world.
- 20 hours-worth of video is uploaded to the site every single minute.
- comScore recently announced that the site had surpassed 100m viewers in the USA alone. They also reported that this US audience consumed over 6bn videos at the beginning of this year.
- According to Youtube themselves, over half of users visit the site at least once a week
According to Facebook’s internal statistics:
- The site has more than 250m active users globally
- More than 120m users log on to Facebook at least once each day and more than 30 million users update their statuses at least once each day. Combined, more than 5bn minutes are spent on the site on a daily basis.
- The average user has around 120 friends on the site.
- Every single month, more than a billion photos are uploaded to the site.
- More than 50 translations are available on the site, with more than 40 in development.
- Mobile is a big issue, with more than 30m active users accessing the site through mobile devices. It's well documented that users who access Facebook through mobile devices are almost 50% more active than those who don’t.
- Although now overtaken by Facebook, MySpace is the second largest social network, experiencing in excess of 60m unique users each month.
- MySpace apparently reaches 30% of UK adults aged 15-24 - it's been suggested that its as common to have a MySpace account in the UK as it is to own a dog.
- According to Knol, MySpace has more than 115m active monthly users globally with, on average, 300,000 new people signing up to the site every day.
- Over the past twelve months, Twitter’s year-on-year growth rate has broken the 1000% barrier.
- The company holds exact numbers close to their chest, but it's estimated that Twitter currently has between 6 - 10m global users and this is growing rapidly.
- According to a recent report on Twitter usage by Sysomos, 5% of Twitter users account for 75% of all activity and that 72.5% of all users joining during the first five months of 2009.
- The same report found that over 50% of all updates are published using mobile and Web-based tools, other than Twitter.com’s own website.
- It also found that Tuesday is the most active day for Tweeting, followed by Wednesday and then Friday.
- Hitwise recently reported that one out of every 350 website visits in the UK is via Twitter, but barely 5% of users currently go to an online retail service through the medium.
- Not really a stat, but still quite a cool piece of info: Twitter is now officially a term in the English Dictionary.
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